This is a packaging design I created for a made up company called "Buddy's". The concept behind the design is to express how friendly it can be to own a dog. The slogan explains that these treats are meant to be shared among the dog owning community, in hopes that it will bring people together. The overall mood of the design is supposed to feel like home, comforting and happy, which is why I designed the package to look like a dog house. The imagery creates anticipation and a sense of amusement when opened to reveal the full length of the dog. The typography is bold and along with the natural coloured box expresses friendliness. Inside the package is a small pamphlet which includes a few tricks to teach your dog as a way to reward them with treats.
"These treats are for Buddy, and Buddy's friends, and friends of Buddy's friends."